Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not what you have.
Make me feel certain that you’re here to help me. Tell me how you understand my situation by describing it to me. Ask me if your services are what I’m looking for.
I want to know that you empathise with me, and are capable of doing everything I’m looking for.
I need help and I need to know why you’re the people I should trust. Make me feel confident in asking you for advice and assistance, safe in the knowledge that you’re the most professional, experienced, reliable and honest team I can find.
Which of your services compliment this one and may give me the confidence to get in touch? Highlight how your services link together to give me an impression of how comprehensive and professional your business is.
"Keep testimonials short, related to the page, and always attributable."
- J. Doe
Remind me why you’ll be the best team, and tell me how to reach you
0800 123 456